Universal Music Group plans to use artificial intelligence software to mimic the voices of artists on its label.
The company announced an agreement with the startup SoundLabs , which will develop the MicDrop program, designed to recreate an individual voice.
Given the ethical problems that arise in the use of artificial intelligence, Universal has stated that the artificial voice will not be made publicly available and only the owner of the voice will be able to authorize its use, and will profit from it.
Chris Horton , senior vice president of UMG, stated that: “UMG strives to keep artists at the center of our AI strategy, so that technology is used in service of art, and not the other way around.” (via LoudWire )
How can AI-generated voices be used?
The MicDrop software has been in development for several years, and its impact on the music industry includes some previously impossible possibilities. For example, the ability to sing in languages the artist doesn't know, create music with damaged vocal cords, and perhaps the most controversial, the use of one's voice even after death.
One recent case is that of Jon Bon Jovi, who fears he may no longer be able to sing live due to a health problem affecting his vocal ability. Even with treatment, the singer is still unsure if it will be enough for him to return to performing professionally.
In a statement, Universal explained that MicDrop “gives artists new 'musical superpowers' and completely reimagines how music is made, allowing them to expand what’s possible.” (via LoudWire)
Musician and SoundLabs CEO BT added , "The future of music creation is decidedly human." He believes artificial intelligence can amplify creativity ethically, without replacing human artists.
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