The Osbourne family intends to preserve Ozzy Osbourne 's legacy and brand for years to come so that people can continue to interact with the musician even after his death in July 2025.
During his participation in Licensing Expo 2026, on the panel "The Enduring Legacy of a Rock Icon and His Family: Ozzy Osbourne and The Osbournes, " Jack Osbourne revealed that the family partnered with HYPERREAL – a company that defines itself as "the future of immersive entertainment with avatars" – to create what he calls "Ozzy Osbourne's digital DNA: voice, image, and movement" [via Loudwire].
According to his widow , Sharon Osbourne, Ozzy's name will remain active. The businesswoman explained that the family is working to maintain projects related to the singer in different areas of entertainment: "The possibilities are endless."
The main objective is to protect the legacy built by Ozzy
“It’s kind of scary how precise it is. It will exist digitally as itself as long as we have computers. The technology has evolved so much that it’s almost like drag and drop. You can record a model for a commercial… literally tell Ozzy Digital what you want to do in that commercial and just insert it. It’s very simple now,” Jack revealed.
“You can ask Ozzy anything and he’ll answer in his own voice — and the answers will be exactly what Ozzy would say. We’re going to take this to the whole world. People will be able to talk to him and he’ll answer,” Sharon explained.
Sharon emphasized that the main objective is to protect the legacy Ozzy built over decades in rock and pop culture. “Elvis died 50 years ago and everyone knows Elvis. I just want that for Ozzy,” said Sharon. The idea involves official merchandise, audiovisual projects, and initiatives linked to the musician's personal archive.
Sharon also stated that the family learned a lot after years of managing the vocalist's career. According to her, the Osbourne surname has become a global brand since the days of the reality show The Osbournes, which aired in the 2000s.
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