System Of A Down has announced a global agreement, establishing a long-term strategic partnership with the Brazilian live entertainment company 30e .
The agreement positions 30e as one of the band's global partners for live projects, including tours, marketing, experiences, and special initiatives — while fully preserving the band's artistic independence and creative control.
The global agreement follows the success of the Wake Up! South America Stadium Tour , held in 2025. Conceived and promoted by 30e, the tour visited five countries and seven cities, reaching over 500,000 fans and becoming one of the largest live music events ever held on the continent.
This partnership creates a model that combines expertise, operational scale, and strategic alignment between the group and the company, solidifying 30e's position as a global live entertainment platform, with operations now extending beyond South America.
Pepeu Correa , CEO of 30e, stated: “This partnership was built on values, trust, and a long-term vision. System Of A Down has always used its music as a cultural and artistic voice, and this directly aligns with how 30e believes great projects should be built. It is an honor to establish a long-term partnership with one of the most important bands in the world,” he added.
Beno , System Of A Down's manager, added: “Brazil is a place we love and where System has experienced some of the best shows of their career. This is due both to the unparalleled energy of the incredible and fervent fans and to the professionalism and attention to detail of 30e. We are looking forward to this exciting partnership and helping to consolidate 30e worldwide.”
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