The musician was featured in a Kia Motors commercial.
Super Bowl commercials are the most expensive on television, costing around one million dollars, approximately three million reais, for just one minute.
Besides being expensive, they are the most anticipated of the year, always bringing a surprise due to their elaborate production.
The event will take place this Sunday, the 4th, and some of its commercials have already been released.
Among them is the Kia Motors ad starring Steven Tyler, frontman of Aerosmith, in a 2018 Stinger. In the first few seconds we already hear a snippet of the band's "Dream On" as Tyler appears on the racetrack where he meets Emerson Fittipaldi, winner of Formula 1 and the Indianapolis 500.
As Tyler gets into the Stinger, he puts it in reverse to the sound of "Dream On" and travels back in time. Stepping out of the car 40 years younger, the musician encounters a group of fans eager to see him.
"As one of the newest automotive companies in the United States, Kia Motors demonstrates its youth and strength with this advertisement featuring Steven Tyler and Emerson Fittipaldi ," says Saad Chehab, the company's vice president of marketing.
