Ozzy Osbourne 's farewell has gained another element, with the launch of a new cosmetics line promoted by the vocalist.
The partnership [via Blabbermouth ] is with the alternative beauty brand Jolie Beauty , which is also from Birmingham and promises "an exclusive collection".
The complete catalog of items, as well as sales, begins on July 9th on the company's website. The line features the brand's "bold style" and the "gothic and theatrical touch" responsible for defining the Madman .
In a statement, CEO Jolie Cashmore said:
“It’s an honor that Ozzy and his team have chosen us for this partnership — especially since we are an independent brand, and managed in his hometown.”
For Cashmore, the collaboration is "proof" of the great impact the vocalist has within alternative and gothic communities. Regarding the collection, she says it's a celebration of his legacy in fashion, music, and creativity
“I can hardly believe it either, guys, and I’ve had a lot of time to process it. I cried a lot when I got the news. It’s an absolute honor for me. I’ve been a Black Sabbath and Ozzy forever, and of course he’s from Birmingham. So to have received this opportunity from his team was simply a dream come true. It’s incredible that they chose a local brand from the city for this.”
This will be the second time Ozzy Osbourne has launched a cosmetics line. Previously, in October 2022, the Prince of Darkness had already presented another beauty collection, called the "Ozzy Osbourne Collection".
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