Lzzy Hale Gibson history as the first woman to become a brand ambassador. The announcement was made this Thursday, the 15th, and also places the vocalist and guitarist on the company's board.
In the more than 100-year history of the iconic guitar manufacturer, names like Dave Mustaine , Gene Simmons , Adam Jones , and more have signed lines and partnerships with the brand, but the Global Ambassador program only began in 2017. The first artist to hold the position was Slash .
Halestorm frontwoman launched her Explorer guitar under the brand. According to the Guitar World , the partnership was a sales success in the United States and at Epiphone stores, the official retailer.
“Since I was 16, it was my dream to be part of the Gibson circle. It’s an incredible feeling to know that this has become a reality,” the artist commented in a statement. “Something magical happens to me when I hold a Gibson in my hands, the same hands that my rock ancestors carried on their shoulders. With Gibson, I am the rockstar I was born to be. It’s a privilege to represent my musical style, my genre, and the incredible power of music that unites everyone.”.