Live Nation Entertainment, known for promoting festivals such as Rock In Rio, The Town, and Lollapalooza, is one of the world's largest entertainment companies and has announced a new concert arena in São Paulo with a capacity of 20,000 people.
The project will be built in the Cidade Center Norte complex and, with a budget of approximately R$1 billion, aims to transform the live events scene in São Paulo, providing more options and opening new doors for entertainment and culture in the country.
The venue will be suitable for large-scale performances and aims to be one of the leading concert arenas in Latin America, given that Live Nation has already brought in big-name artists such as Bruno Mars , Coldplay , and Shakira .
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