KISS 's longtime manager , Doc McGhee , offered fans an exclusive and detailed look at the three major projects that will define the band's legacy. During the "Future of Kiss" panel, held at the Kiss Kruise: Land-Locked in Las Vegas, McGhee took the stage accompanied by Johan Lagerlöf of Pophouse (the company that acquired the band's catalog and image for approximately US$300 million).
Lagerlöf began the presentation by recalling the imposing question the band asked him before signing the agreement: "Can you make us immortal?".
To address this challenge, the panel updated fans on the three fundamental pillars that the team is actively building.
Much more realistic avatars
First, Thierry Coup , the creative director of the upcoming avatar show, took the floor. He made a point of reminding fans that the preview shown at the band's last concert was just a "work in progress."
Now, Coup and his team are “in the middle of developing the actual avatars,” a process that will take about two years. To demonstrate the progress, he showcased updated concept art and challenged fans to distinguish a real photograph from an avatar version of Paul Stanley . Furthermore, he revealed impressive stage designs, promising a revolutionary visual experience.
The biopic is looking for actors.
Next, the focus shifted to the highly anticipated biopic of the band . Director McG and producer Mark Canton discussed the film's progress.
“KISS is the most exciting band in the history of rock and roll. We owe the [Kiss] Army the most exciting film in history,” declared director McG.
Currently, production is focused on the casting . The team is actively seeking actors capable of recreating the physical and performative intensity of the band on stage. For now, they have not released any release dates.
"Unmasked" documentary almost ready
Finally, the project closest to seeing the light of day is a comprehensive documentary about the “End of the Road” farewell tour. After showing a trailer, Doc McGhee explained the aim of the work: to remove the exaggerated theatrical element (WWE style) and show the real personalities of the musicians.
McGhee noted that, after five years of filming, the team spent the last two years editing “thousands of hours” of footage. “You’ll see a completely different side of KISS,” the manager promised.
These three projects — avatars, film, and documentary — form the master plan to ensure that KISS continues to win over new generations of fans indefinitely.
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