The beer was conceived by Bruce Dickinson

Hallowed, the new beer from Iron Maiden in partnership with Robinsons Brewery, is now on sale.

With an alcohol content of 6%, the drink comes in a 330ml bottle and is the first Belgian-style beer to be launched by Robinsons.

The product packaging features Iron Maiden's mascot, Eddie, dressed as a monk, alluding to Trappist beer, a beverage produced under the supervision of monks in Belgium.

Iron Maiden: New Hallowed beer is now available

For more information about the drink, visit the website here and check out the video released by Bruce Dickinson, the band's vocalist:

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