Last Thursday, the 22nd, London hosted a group of heavyweight guitarists at the launch event for the new Gibson Garage. Jimmy Page of Led Zeppelin , Tony Iommi of Black Sabbath and Brian May of Queen were present at the newest Gibson .
The store will open to the public for the first time this Saturday, February 24th. Jimmy Page is the brand's newest collaborator; the musician debuted in a recent teaser posted on Instagram , holding his famous double neck beer.
Cesar Gueikian , the CEO of the world's best-known guitar brand, commented on Page's importance to Gibson's history ( via Guitar.com ): "Jimmy deserves a very important role in Gibson's history books."
In a chat at In Conversation , an event model that the store intends to offer — the Queen guitarist talks about the importance of a place like The Gibson Garage ( via Guitar.com ): “This place will be exactly what we all dreamed a guitar shop should be, a place where a young musician can feel welcome and NOT be instructed to keep their hands off the equipment.”
The location will become a tourist attraction for music lovers, just as the first version of the store, located in Nashville, has already happened. The Gibson Garage will offer diverse environments and designs.
The most ambitious and unconventional aspect is the space to create your own Gibson guitar, where you can choose the top, neck profile, finish, aging level, and other details. All of this is overseen by specialized professionals. Exclusive clothing and items can only be found there. In addition, the store will also host musical performances and panel discussions with artists and musicians.
Check out the full video of the store tour:
One of the best guitarists of all time
Rolling Stone magazine's list of the best guitarists of all time, behind only the legendary Jimi Hendrix and Chuck Berry .
Page helped popularize the double-necked guitar, the same one that was involved in the creation of Led Zeppelin's mega-hits, such as "Stairway to Heaven" and "Tangerine." The prototype of his EDS-1275 guitar was slowly studied by Gibson specialists, with the goal of making this model the flagship of his partnership with the brand.
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