Smashing Pumpkins ' new album , Aghori Mhori Mei , was released earlier this month. To promote it, the band opted for a creative way to communicate with fans around the world.
Lead singer Billy Corgan used artificial intelligence to create a video in eight different languages. Through a partnership with the AI film company Curious Refuge, Corgan was able to convey the message to fans in Spanish, German, Japanese, Italian, Greek, French, and, of course, Portuguese.
In the video, the musician even makes fun of the use of AI. “Hello everyone! William Patrick Corgan here, from the Smashing Pumpkins, speaking to you through the magic of AI! But don't worry! Before AI destroys everything, including the entire culture, know that the Smashing Pumpkins have released a new album, Aghori Mhori Mei! A return to their old roots! Billy, Jimmy, and James are going back to the old guitar style we're known for.”
See the message in Portuguese below:
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