Bad Omens released their new single “Dying To Love” this Thursday, the 23rd. The single comes with a dark and mesmerizing music video. Directed by Sebastian and Nico , marking their third collaboration, the video sets the stage for the next chapter in Bad Omens' evolution.
The cinematic, narrative-driven video shows the group performing deep within a condemned, brutalist structure, surrounded by enigmatic onlookers, while a parallel story follows a man wandering through an endless labyrinth of darkness.
The new release consolidates the band's return after the highly anticipated single "Specter ," which debuted at #1 on the Billboard Hot Hard Rock Songs Chart. It also topped the Rock, Hard Rock, and Alternative Digital Song Sales charts. The follow-up , "Impose ," takes the group into bold new sonic territories, expanding their aesthetic without losing the intensity that has earned them a dedicated fanbase around the world.
Bad Omens is experiencing an explosive phase following the enormous success of their third studio album, The Death of Peace of Mind (2022). Described by Revolver as "a stunning fusion of dark pop à la The Weeknd with industrial metalcore," the project has already surpassed 1.8 billion streams. The band's total catalog now exceeds 2.7 billion streams. The album is certified Gold by the RIAA.
The group performed on November 20th at Knotfest 2024 in São Paulo. Check out how the show went here.
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