Apple Corps, the multimedia company founded by the Beatles in 1968, has officially recognized the celebration of the band's legacy. World Beatles Day, held annually by fans since June 25, 2009, has received official endorsement from the company.
It was on this exact date, in 1967, that John Lennon, Paul McCartney, George Harrison , and Ringo Starr entered Studio One at Abbey Road Studios in London to make the world's first international satellite broadcast.
The performance of “All You Need is Love” was broadcast live as part of the BBC ’s Our World program and reached an estimated audience of around 400 million people worldwide. [ via Rolling Stone Brazil ]
As part of the World Beatles Day celebrations, a colorful version of the classic performance will be released for free on YouTube, marking the first time the material will be officially available online for the public to watch.
Apple Corps CEO sent a letter to the creator of World Beatles Day
Apple Corps CEO Tom Greenesent a letter to Faith Cohen, the fan responsible for the celebration, praising the initiative and explaining the motivations for the official recognition of the date.
“More than ever, the message of the Beatles and 'All You Need Is Love' speaks to something vital for the community: connection and the power to unite people,” the director wrote. “That’s what makes World Beatles Day so special. It simply asks people, wherever they are, to stop, listen, and share a little joy,” he wrote.
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