The music video for "Never Fade" is a continuation of the video for "The One You Know"
Alice In Chains has released the official video for the song “Never Fade”. The track is part of the band's sixth studio album, Rainier Fog , released in August. The video is directed by Adam Mason , who previously directed the video for “The One You Know”.
“The video for 'Never Fade' is indeed a continuation of 'The One You Know',” said vocalist/guitarist William DuVall . “The full story will be revealed gradually.”
In an interview, DuVall revealed that "Never Fade" was inspired by her grandmother, Chris Cornell , and Layne Staley . "I think there are some remnants of the past that persist, but the ghosts are benevolent. They're here to help, not to hinder."
Watch the video:
READ ALSO: Alice In Chains releases first album in five years; listen to Rainier Fog
