30e 'slargest live entertainment company, takes an important strategic step by signing an exclusive contract with Maracanã, one of the most important stadiums in the world.
Beginning on January 1, 2027, the agreement, initially for 5 years, was signed with the Fla-Flu, which holds the concession rights for the complex. Its main focus is on optimizing the schedule and raising the operational standard for hosting mega-shows in Rio de Janeiro.
30e's approach involves working together with the stadium's management to identify the best opportunities in the sporting calendar. The idea is to ensure that major iconic events come to Rio de Janeiro without interfering with the stadium's absolute priority: football. In this way, the country's most beloved sport and live entertainment can coexist harmoniously on the venue's schedule.
Pepeu Correa, CEO of 30e, said: “Maracanã is one of the greatest symbols of Brazilian entertainment. This partnership allows us unprecedented long-term planning in structuring tours, seeking operational efficiency to increase the viability and number of shows at the stadium per year. We will establish more agile and qualitative processes in the operation of large events, something essential to reinforce the importance we attach to the fan experience.”
's concert Paul McCartney at Maracanã, and that sparked a desire to strengthen ties with the stadium. For 2026, the live entertainment company already has two confirmed dates at the venue: June 6th, with Zeca Pagodinho, Alcione , and Jorge Aragão's show Xuxa.
30e also manages the concert schedule for Allianz Parque in São Paulo and Arena da Baixada in Curitiba.
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